Advertising on New Zealand Running Calendar

There are 5 300x250px advertising slots on the New Zealand Running Calendar website in the right column, which appear on all pages on this website.

General Information

There up to 5 ad slots on every page.
Ad size is 300x250 pixels.
Ads can be provided in JPG, PNG or GIF format.
Animations using GIF are acceptable, but not with Flash
Ads are served via Google’s DoubleClick for Publishers program and we email you a weekly report.
Ads appear in random order on each page view.
Supply multiple ads for a single slot; these will be rotated evenly
Buy 50% or 100% ad coverage. Your ad will appear on 1 in 2 pages (50% coverage) or on all pages (100% coverage).

Current Pricing as at February 20th 2012 for 1 month's advertising

Coverage	Cost	Approx Impressions	Approx CPM	Average CTR	Approx Clicks	Approx CPC
50%	$95	22,000	$4.32	0.65%	143	$0.66
100%	$175	44,000	$3.98	0.65%	286	$0.62

CPM = Cost per 1000 impressions | CTR = Click through rate | CPC = Cost Per Click | Prices exclude GS
The click-through rate will vary depending on how enticing your offer is and the quality of the creative.
The CTR is indicative of the current average on www.runningcalendar.co.nz
Prices are in New Zeland Dollars and exclude GST.

Statistics as at February 20th 2012

Please note there was an expected seasonal drop in visitors in December 2011 as the year came to an end, followed by a large increase in January 2012 as people start to look for events to run over the course of 2012.

Facebook followers	1189
Email subscribers	432
Twitter followers	205

Page views in January 2012	52,015
Visits in January 2012	20,090
Unique visitors in January 2012	14,705

Page views in December 2011	29,550
Visits in December 2011	12,807
Unique visitors in December 2011	9,422

Page views in November 2011	43,479
Visits in November 2011	19,629
Unique visitors in November 2011	14,445

Page views in October 2011	38,042
Visits in October 2011	16,472
Unique visitors in October 2011	12,494

More information and contact details

If you are interested in advertising on the New Zealand Running Calendar, or have any questions, please send an email to chris@runningcalendar.co.nz or call 09 522-9531.